Peter R. Schatschneider
3205 Marcellus Circle, Tampa, Florida 33609 

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Personal & Professional Advancement

As the digital marketing revolution and the Higher Education evolution continue to accelerate I am always eager to know more, advance the cause and leverage my experience and expertise in all related forms and functions, including working directly with industry leading technology platform companies that are instrumental in driving the next wave of change in business, marketing and education.


As someone who has been on the inside of the online learning revolution for the last 12 years I have a deep insight into every aspect of online education.  In my former role as a Brand Manager and now a Director of University Marketing I work directly with universities in a business development and marketing consultant role in all areas of program and strategy development, including industry analysis, market planning, budgeting and forecasting.  

Through this experience I have developed a deep understanding from firsthand experience, both as an online student and business professional, working with all the component pieces and parts of a successful and scalable online education offering, including learning management platforms, course design and development, classroom engagement, student experience/communication, online and traditional lead generation as well as end-to-end enrollment processes and inquirer and student database management.

In the fast evolving world of online education I am a dynamic problem solver, change catalyst and resourceful, results oriented professional with 15 years Sales and Marketing experience with a strong track record in E-Marketing, Business Development and Brand Management. Over the last 12 plus years I have built career and helped build a company that provides business development, technology, sales and cutting-edge internet marketing solutions to the nation's top-tier universities.

I have personally been instrumental in the evolution of company strategies, structure, systems, culture and processes and have been directly responsible for all areas and phases of the launch of over 60 online programs with 7 university partners, including: 

  • 2003 Tulane University
  • 2005 Thunderbird Global School of Management
  • 2006 University of Notre Dame
  • 2008 University of San Francisco
  • 2012 University of Vermont
  • 2012 Michigan State University
  • 2013 University of Florida

I have also been directly responsible for the strategic development, deployment and evolution of a new business division designed to deliver existing online products through community college partners, associations and other select re-sellers:

  • 2010-Present University Alliance Continuing Education Division

Pete Schatschneider Specialties:

E-Learning, Interactive Marketing, Business Development, New Product Launches, Brand Management, Traditional and E-Sales Strategy Development and Implementation, Call Center Management.


Working Portfolio

The following websites provide an overview of the brands, programs and business divisions I have been directly involved in launching in the online education space:

You can connect with me on LinkedIn:
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